TOG Knives are a high end, batch produced kitchen knife brand, based in Bristol UK. I produce photo & video content for TOG and develop their content marketing and digital strategy. As TOG’s products are primarily sold direct from the website, the photography and video on social networks play a huge role in visualising and selling a physical product to customers who may never have picked one up before.
Product & lifestyle photography
Chef video testimonials
Production of chef interviews to support ecommerce website and for social media. Filmed at various restaurants all over the UK. We shot these as ‘mini-docs’ to tell a short story of each chef and their location.
Instagram Account Management
Production of pitch video for TOG’s crowdfunding campaign on Crowdcube during Spring 2019. TOG has reached its investment target within 24 hours of the raise pitch page going public.
Bristol Syrup Co.
Promo product photography for product launch, all shot various locations in Bristol.
Product Launch Video
Director / Storyboard: Ben Harcom
Primary Video & Edit: Alex Magill